Wellbred is all about premium products. They take great pride in carefully curating their list of products and their logo needed to convey that sense of sophistication while maintaining some individual accent that sets it apart. The result was a customization of a serif font with great lines and angles that add credibility and a level of class. The W with the accent triangle became the logo mark and it’s structure is retained in the full word mark as well.

The products and their individual brand needed to have labels made for their packaged products that were sold within dispensaries. As the most premium offering, Lofty was selected to be the first designed and it needed to convey a sense of quality and appeal to a more health conscious demographic. The result were die-cut labels featuring subtle patterns and textures within a glass container and wooden top.