The website redesign was replacing their existing site and branding; this was an opportunity to add to the brand and give it a fresh look apart from competitors. Working with a copywriter and their marketing team, the tagline The Greenest Turf on Earth was landed on to pivot the look of the company to a more commercial audience. The primary focus being on the technology behind their product and a simple user-journey to discovering the perfect surfacing solution.

Working with so many surfacing options can become a challenge for the user to find the right product for their project. We aimed to simplify the search process and base it off the unique needs of the user. The Project Wizard uses a series of single page forms with conditional logic that tailor down product options to the user’s specific needs. A mapping feature which utilized Google Maps and a drawing capability to allow the user to zoom into their house and map out their project area and have the quantity of the product worked into the search.