Annual Distributor conference website with custom logo, branding and form tracking for booking, registration and general information.
industry
Artificial Surfacing B2B
Date
2022
roles
Design and development
link
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For the 2023 Conference site, we developed an annual logo lockup and branding in parallel. The website was the place to bring all those elements together.
The Challenge
After providing options for the annual logo lockup, we had to establish general branding for the website, printed collateral and all other event correspondences. The visual language was a mix between asymmetrical geometric shapes along with organic blobs to house patterns. The color palette was inspired by oceanic blues and greens to contrast with subtle tan and whites.
