Western Alliance Bank brought together all 6 of their divisions for an annual conference. To brand the event, we created a logo which encompasses all their brand colors and a logo mark made up of geometric shapes. The shapes themselves can be seen throughout the branding collateral as individual graphics but as they coalesce they form the logo mark, creating a unified message. In addition to the logo and brand guidelines, we created a variety of wall graphics, posters, signs, branded merchandise and videos to complete the event design.
